Pent Park is the premier corporate campus of Milford, CT. Based on the Greek word for “five,” the name “Pent” refers to the five buildings on the campus.
In order to appeal to the target audience (high-level corporations) the Pent Park identity needed to reflect current branding trends while retaining a feeling of professionalism and reliability.
The five-sided icon is a subtle nod toward "Pent," as well as the five pillars that make up the unified structure. The colors are crisp, luxurious, and almost nautical – the perfect fit for a high-powered businesses based in a small, coastal town. And the fonts bring the brand together to produce a vibe that is sophisticated without being stuffy.